For Kickers, Arno Design translated the atmosphere and the characterizing stylistic elements of the current advertising campaign three-dimensionally into modern architecture and designed the exhibition stand as a white "Shooting Room" with red furniture as an attention-catching accent in the lounge area. That minimalist concept with a lot of transparency was also continued in the design of the enclosed working areas. The presentation of the shoes on plexiglass bent in different formats focussed the visitors attention directly on the most important details of the stand - the products of Kickers.
